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Founded in 1976 Jason’s Deli is family owned company that currently operates in 25 states with 215 locations. This film articulates the story of the brand. From its humble beginnings in Beaumont, Texas to its growth across the nation. This is the tale of a company that consistently takes the road less travelled in service of people. Sound lofty? Watch the film and see for yourself.

Want to give credit to our collaborator and director / camera / editor Keith Maitland for bringing his intensity and documentary prowess to this process. Tod Campbell for his contribution as a DP at the bulk of our locations. Ben Powell for his jack of all trades impact along the way. To Julian Londono for being more than an assistant editor. To David S Gardner for prepping the edit with the precision of a librarian. David Hamburger for the pitch perfect score. Joe Malina for the color correction. And finally Alison, Parke and Lyman at Stuck On On for helping us finish it all with style.

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Big Brothers Big Sisters of Central Texas needed a piece that would drive recruits for their program. The film we produced used stop motion photography (Beth Perkins) to highlight a day in the life of a “Big” and his “Little.” Ultimately the goal of the film was to lower the mental barriers potential “Bigs” might encounter while considering becoming involved. This piece demonstrates its really about being present and nothing more. It’s not about being the “perfect mentor”. In this was we show the vulnerability of the “Big” while seeking connection for the “Little”. We cut a thirty second TV spot from this footage  that acted as a trailer and asked people to log on to the BBBS site to learn more. They were greeted with this longer form piece when they logged on. Kudos to Action Figure and Stuck On On for joining us on this project.

:30 SPOT

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This :30 spot is a cut down from the larger “day in the life” film. We used this spot to push people to the web where they could view the longer piece and get a more in depth idea of what it is like to become a “Big”. This is a strategy we often use with Brand Film content. TV spots become teasers that push people to longer form content that lives on the web.

RADIO

Burger Anthem

Take a moment and listen to these lyrics written by our great pals Risky BBQ. This is such a great jingle.

TV

All real customers. All real employees. All real food. Rarely (pun intended) do national restaurant chains ever make commercials this transparent. These best part is that the spots did their job and got people to re-engage the brand. Be a Fudd-buddy and watch all three.

Beef Me!

What’s your PERFECT Burger?

All about the Bun

TV

This spot was shot with a GL-2 in Marty’s living room.
It was cut with i-Movie and scored by Brian Jordan.

Scott H. Biram wrote and performed this music just for this spot. 
Dave Mead shot the B/W photography.

We came up with this idea to do a TX Independence Day celebration at Rudy’s. 
We had Bruce Robison create this music and James Hand did the voice over.

This is a real smoker chef. No script, no pre-conceived ideas, 
we were just documenting how Rudy’s operation ran. 
Scott H. Biram gave us this music.

RADIO

RADIO

Well crafted :60 second radio story telling.