Legacy Branding – The Butler Bros | The Butler Bros

Branding & Design

Legacy Branding

Big Tobacco has a highly addictive and total legal product. That’s a recipe for financial success. There’s nothing wrong with success, unless of course it kills 1200 people a day. Which is what Big Tobacco has to answer for. As a national tobacco control organization, Legacy engages a wide variety of stakeholders. The work below is for the core Legacy brand. You may know Legacy from their famously effective truth campaign, their brilliant smoking cessation program becomeanex, and our most recent collaboration with them, MenthLab.
It’s a privilege to work with such a focused and innovative partner to make a measurable difference in the public health arena.

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Take Shelter Poster

We co-created this poster (click image to enlarge) with Jeff Nichols and Sony Pictures Classics for his second feature, Take Shelter.


“The image featured…might be simple,
it nonetheless denotes some powerful
and poignant features which might take
audience by surprise.”

Online Movie Hut

“This poster has a perfectly eerie feeling
to it that captures the film’s tone…It’s a
great indie poster design, eye-catching
yet still inspired by the film itself.”

FirstShowing.net


Here’s the trailer. Go see the movie in October.

 

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Break Cancer. An integrated case study.

Some case studies take too many words to explain. Enjoy the moving pictures. A little more of the nitty gritty here.

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Tedxaustin program

Special thanks to designers Lindsay Braun and Chandra Eklund for their work on this piece.
See the “manufacturing of the program cover” film here.

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Half Full Triathlon Brand Development

We named the race and designed the identity. Stay positive. Thrash cancer.

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Central Market

We developed this logo, name and collateral for McGarrah Jesse. Central Market is certainly a place fit for exploring. (more…)

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LIVESTRONG MISSION BOOTH

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This is a 3-D interactive ‘mission’ booth for LIVESTRONG. It illustrates the survivor care and advocacy activities of the foundation. Motion graphics play on flat panel displays which are integrated into the structure of the booth which communicates the ways in which people can join the fight or receive help from the foundation.

People are invited to use a number of custom stamps to create their own piece of ’cause art’ which they can hang on a series of strings that span between the two end caps of the booth. It is both an education and invitation for people who experience it and continues to be a very moving and invigorating experience for participants.

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i-port Brand Development

Patton Medical Devices wanted a clean and stylish articulation of their i-port brand. We created an iconic mark, wrote a tagline, introduced new type faces and provided them with a set of graphic standards.

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Premium Records

Over the years we’ve done a lot of work with Bruce Robison and his wife Kelly Willis. They are great people and great musicians. Bruce is a song writer, performer, producer, et al – our work amplifies his many pursuits in the music industry. Occasionally we become Bruce’s client when we hire him to compose music for a spot or a film. In the end, nothing beats catching his set at the Broken Spoke, tilting a few cold ones and making laps around the dance floor.

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