Jason’s Deli Brand Film – The Butler Bros | The Butler Bros

Brand Films

Since 2002 we’ve made documentary style content that connects deeply with audiences. Working with real people, shooting on location, and channeling narrative in an honest fashion is what we do. An undeniably authentic product is the result.

Jason’s Deli Brand Film

Founded in 1976 Jason’s Deli is family owned company that currently operates in 25 states with 215 locations. This film articulates the story of the brand. From its humble beginnings in Beaumont, Texas to its growth across the nation. This is the tale of a company that consistently takes the road less travelled in service of people. Sound lofty? Watch the film and see for yourself. Read More…

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Legacy’s Ex Program Brand Film

Legacy’s EX program helps people re-learn life without cigarettes. It’s a novel and proven approach to helping people quit and live to tell.¬†This film exists to tell the story of EX and connect Legacy with partners that can enlarge this mission.

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Ponderosa Stomp Brand Film

The Ponderosa Stomp is a cultural warehouse. A rock-and-roll defibrillator. A creaky wooden ship helmed by Ira Padnos (Dr. Ike) that sails through the seas of music history and smashes cannon balls through the cliches of American Rock understanding. Stomp founder Dr. Ike is an anesthesiologist by day and and a vinyl hoarding musicologist by night. Read More…

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Jason’s Deli Expels Corn Syrup

Jason’s Deli is the first restaurant chain in America to pull off a very healthy hat trick: No MSG, no artificial trans fat and no High Fructose Corn Syrup. The viral announcement video we produced to amplify their PR efforts features Rusty Coco, co-owner and Executive Vice President. It helped Jason’s announcement get picked up in The USA Today, The Washington Post, and countless blogs. Congrats to Jason’s for well deserved coverage on a ground breaking initiative.

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Sweet Leaf Tea Brand Film

This short film tells the story of Sweet Leaf Tea, from their humble beginnings to their rapid growth. Built on great taste, word of mouth, aggressive sampling and event sponsorships Sweet Leaf Tea is poised to become a massive success. Brand leadership used this film to close key vendor relationships, secure funding and indoctrinate their ever growing army of fans and employees.

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Legacy Video Annual Report

In 2006, GSD&M asked us to produce what amounted to a video annual report. We created the concept of a stop motion animated book. Then we executive produced and creative directed writer/director Jeff Nichols, Shiny Object, and Randal Ford to bring it all to life. The resulting piece takes a pile of disparate elements and weaves a compelling narrative about the scope of the tobacco control issue and the Legacy Foundation‘s effective movements therein.

The piece was used to communicate with key stakeholders of the Legacy Foundation.

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