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For more about how this film was produced and the strategic framework we employed to drive key messages into a documentary style product please contact bridget(at)thebutlerbros(dot)com

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NetSpend wanted to create content that inspired their existing customer base to explore more of the benefits and features their prepaid cards offer. Deeper product engagement equals deeper loyalty. We designed and executed a video production and digital outreach strategy with great utility for the brand. The content we created has life beyond the web as well, finding a home on air and in stores. Below are some of the key assets from the online campaign:

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Don’t let the truth of climate change be denied in our country any longer.

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Spanish

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The LBJ School of Public Affairs, a graduate component of The University of Texas at Austin, has built a proud tradition of training students for REAL CAREERS in public service; finding innovative solutions to REAL WORLD problems.

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We’ve been producing, directing and editing content since the day we opened our doors 8 years ago. We love the process and we believe in the product. Everyone needs a Brand Film.

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Fifteen years ago we got our first taste of working on the Southwest Airlines business. For me it began with a job as a traffic manager at GSD&M. For Marty it was as a junior art director at GSD&M doing TV spots about searching for flights online.

Being asked by GSD&M/Idea City to produce and direct a short Brand Film that highlighted the airlines 40th anniversary was a lot like coming home. We shot on location at Austin Bergstrom International Airport for one day. Believe it or not the TSA was very helpful. So, too, was the entire SWA staff at the airport, taking a film crew in stride gracefully as anything else. All of which helped us turn this piece around about as fast as SWA does their planes.

These are the LUV stories of five real people told in their own words. There are doubtless tens of thousands more who could sit down and say very similar things about SWA. That’s one hell of a resume. Congrats to SWA on 40 years of rocking the industry and putting customers first. That’s a concept that ages quite well.

Special thanks to Rob and Ellie at Static West for hammering out this killer little music track. Thanks also to Bill Bayne and David Crawford who creative directed the piece from GSD&M as well as agency producer Maria Ivicic.

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TReND is the Tobacco Research Network on Disparities. As the film illuminates tobacco control policy is not a one size fits all proposition. Far too frequently low-SES and minority populations in the United States aren’t being seen, heard or helped in the fight to control tobacco use. There is disproportionate suffering and death as a result.

Last year we produced a short film for the TReND program. We edited down the film into a hard hitting web release short.  Thanks to Andrea Perry for letting us use her track Fastbox on this web release. See the full length film after the jump.

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A partnership of the National Cancer Institute and Legacy, TReND became a model of team science, housing a group of interdisciplinary researchers from public and private institutions. This longer film served as a capstone piece for TReND’s final conference and a call to action for and into their dissemination tool tobaccodisparities.org

Big thanks to StaticWest for music and StuckOnOn for sound sweetening and color correction.

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Larry ‘Roly’ Rolon lives and works in Austin, Texas. He’s been our friend for years. This short films captures his weekly routine – and delivers an inspiring message about his life philosophy.