Brand Development

Jason’s Deli Brand Film

Tuesday, May 25th, 2010

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Founded in 1976 Jason’s Deli is family owned company that currently operates in 25 states with 215 locations. This film articulates the story of the brand. From its humble beginnings in Beaumont, Texas to its growth across the nation. This is the tale of a company that consistently takes the road less travelled in service of people. Sound lofty? Watch the film and see for yourself. (more…)

Netspend Icons

Sunday, April 25th, 2010

Highlights from an icon family we designed for use across all media platforms to tell the story of the netSpend product succinctly. See the icons comes to life via a motion graphics piece here.

Ponderosa Stomp Brand Film

Sunday, September 6th, 2009

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The Ponderosa Stomp is a cultural warehouse. A rock-and-roll defibrillator. A creaky wooden ship helmed by Ira Padnos (Dr. Ike) that sails through the seas of music history and smashes cannon balls through the cliches of American Rock understanding. Stomp founder Dr. Ike is an anesthesiologist by day and and a vinyl hoarding musicologist by night. (more…)

i-port Brand Development

Wednesday, October 22nd, 2008

Patton Medical Devices wanted a clean and stylish articulation of their i-port brand. We created an iconic mark, wrote a tagline, introduced new type faces and provided them with a set of graphic standards.

Trail Foundation Brand Development

Tuesday, May 20th, 2008

The Trail Foundation used to be called The Town Lake Trail Foundation. Like a lot of other institutions in our town it was time for a new look and a new tag line. As native Austinites, we were raised on the trail so it was a natural project for us pitch in on. We love the result and we hope our city continues to recognize what an amazing natural resource we have at our core. The best way to do this is to donate money or volunteer at one of the many projects The Trail Foundation sponsors each year.

Texans Curing Cancer

Tuesday, October 2nd, 2007

Texans Curing Cancer PAC drove the passage of Prop 15 in Texas unlocking $3 billion in funding for cancer prevention and research. We branded the campaign for this band of bipartisan backers led by the “toughest survivor on the planet”, Lance Armstrong. The highlight of the design exercise was wrapping the “Survivor One” tour bus in graphics.

Sweet Leaf Brand Development

Friday, June 22nd, 2007

We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.

UNITE Campaign

Tuesday, May 1st, 2007

The Lance Armstrong Foundation has expanded its mission in the cancer fight. The UNITE campaign fuels grassroots efforts, via recruitment of the LIVESTRONG Army, and calls for unity amongst the tens of millions of Americans affected by cancer. It’s time to make fighting cancer a national priority.

Hayter House

Tuesday, March 15th, 2005

The Hayter House project was a unique opportunity to help create a restaurant from the ground up. Naming. Story Development. Logo Development. Graphic Design. Interior Design. Web Development. Advertising. We even worked with the chef on the menu a little. (more…)