Brand Development
Tuesday, May 25th, 2010
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Founded in 1976 Jason’s Deli is family owned company that currently operates in 25 states with 215 locations. This film articulates the story of the brand. From its humble beginnings in Beaumont, Texas to its growth across the nation. This is the tale of a company that consistently takes the road less travelled in service of people. Sound lofty? Watch the film and see for yourself. (more…)
Tags: Advertising, Brand Film, branding, cause marketing, clean food, film, healthy, Jason's Deli, marketing, natural, organic, public relations
Posted in Advertising, Brand Development, Brand Films, Broadcast, Jason's Deli, Messaging, Strategy | 1 Comment »
Sunday, April 25th, 2010
Highlights from an icon family we designed for use across all media platforms to tell the story of the netSpend product succinctly. See the icons comes to life via a motion graphics piece here.

Tags: Advertising, banking, cause marketing, debit cards, icon, marketing, motion graphics, NetSpend
Posted in Brand Development, Brands, Design, NetSpend | No Comments »
Sunday, September 6th, 2009
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The Ponderosa Stomp is a cultural warehouse. A rock-and-roll defibrillator. A creaky wooden ship helmed by Ira Padnos (Dr. Ike) that sails through the seas of music history and smashes cannon balls through the cliches of American Rock understanding. Stomp founder Dr. Ike is an anesthesiologist by day and and a vinyl hoarding musicologist by night.
(more…)
Tags: Brand Film, business, development, Dr. Ike, Jeff Nichols, marketing, music, music legends, Ponderosa Stomp
Posted in Brand Development, Brand Films, Ponderosa Stomp | 2 Comments »
Wednesday, October 22nd, 2008
Patton Medical Devices wanted a clean and stylish articulation of their i-port brand. We created an iconic mark, wrote a tagline, introduced new type faces and provided them with a set of graphic standards.

Tags: branding, i-port, Patton Medical Devices
Posted in Brand Development, Brands, Design, Messaging, Strategy, i-port | No Comments »
Tuesday, May 20th, 2008
The Trail Foundation used to be called The Town Lake Trail Foundation. Like a lot of other institutions in our town it was time for a new look and a new tag line. As native Austinites, we were raised on the trail so it was a natural project for us pitch in on. We love the result and we hope our city continues to recognize what an amazing natural resource we have at our core. The best way to do this is to donate money or volunteer at one of the many projects The Trail Foundation sponsors each year.

Tags: branding, The Trail Foundation, town lake
Posted in Brand Development, Brands, Design, Messaging, The Trail Foundation | No Comments »
Tuesday, October 2nd, 2007
Texans Curing Cancer PAC drove the passage of Prop 15 in Texas unlocking $3 billion in funding for cancer prevention and research. We branded the campaign for this band of bipartisan backers led by the “toughest survivor on the planet”, Lance Armstrong. The highlight of the design exercise was wrapping the “Survivor One” tour bus in graphics.

Tags: cancer, fight cancer, graphics, Lance Armstrong Foundation, LIVESTRONG, Prop 15, Texans Curing Cancer, tour bus
Posted in Brand Development, Brands, Design, Messaging, Prop 15 | No Comments »
Friday, June 22nd, 2007
We’ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.

Tags: Advertising, beverage, branded content, Clayton Christopher, marketing, organic, packaged goods, print design, public relations, ready to drink tea, Sweet Leaf Tea, trade, web design
Posted in Brand Development, Brands, Design, Interactive, Messaging, Strategy, Sweet Leaf Tea | No Comments »
Tuesday, May 1st, 2007
The Lance Armstrong Foundation has expanded its mission in the cancer fight. The UNITE campaign fuels grassroots efforts, via recruitment of the LIVESTRONG Army, and calls for unity amongst the tens of millions of Americans affected by cancer. It’s time to make fighting cancer a national priority.

Tags: Advertising, advocacy, cancer, cause marketing, fight cancer, grass roots, Lance Armstrong Foundation, LIVESTRONG, marketing, politics, survivor, unite
Posted in Advertising, Brand Development, Brands, Design, LIVESTRONG | No Comments »
Tuesday, March 15th, 2005
The Hayter House project was a unique opportunity to help create a restaurant from the ground up. Naming. Story Development. Logo Development. Graphic Design. Interior Design. Web Development. Advertising. We even worked with the chef on the menu a little. (more…)
Posted in Archives, Brand Development | No Comments »