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NetSpend wanted to create content that inspired their existing customer base to explore more of the benefits and features their prepaid cards offer. Deeper product engagement equals deeper loyalty. We designed and executed a video production and digital outreach strategy with great utility for the brand. The content we created has life beyond the web as well, finding a home on air and in stores. Below are some of the key assets from the online campaign:

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The Facebook contest film is after the jump.

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When organizations are interested in our brand film content they often ask how they can measure ROI for it. One of the first answers we give is – flexibility and durability of use. When you craft a traditional :30 spot, the use and shelf life of that piece of communication is very limited. With our brand films approach we can leverage the content to drive different initiatives and program offline and online channels. It’s all about designing in use scenarios upfront. As a production company / agency hybrid we have the ability to project and exercise content strategy. The metrics that are built on the back of the strategy are unique in every case.

When we looked at content gathered for the Southwest piece we saw opportunities beyond the first use edit. First use was a 40th anniversary video that rally’s internal stake holders. But the content is about the love people for have for Southwest and more specifically what they “like” about it. This type of documentary gold scores high on the “authenticity meter”. In a world where organizations need to be increasingly transparent and engaged in an honest dialogue with their customers this style of content connects. The edits above are simply speculative proof points.

Thanks to Andrea Perry for use of her track in the Facebook piece. And just to remind everyone – this isn’t a real Facebook contest. Yet. But we still encourage you to like Southwest on Facebook all the same. It’s, “Better than Farmville.”

The US Travel Association wants to see an aviation security system that isn’t a barrier to fluid business and personal travel. Our campaign helps people literally experience the brokenness of the current system which must treat every traveler as an equal threat. This causes long lines at security, awkward moments when you wear your stinky shoes, and uncomfortable pat downs. By making it personal we hope to drive direct response and send a message to the Hill.

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We lifted this :30 out of 32 hours of footage captured for the Brand Film.

The furniture alphabet campaign was strategically dead-on for showcasing a diversity of furniture design. Execution was a beast. Every shot is an actual piece of furniture from the inventory of High Fashion Home. And every shot is practical. This was no photoshop affair. Props to Stephanie Chan (then intern, who had the idea), Cody Haltom, Adam Mendez, and photographer Adam Voorhes for bringing the idea to life one piece at a time.

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This :30 spot is a cut down from the larger “day in the life” film. We used this spot to push people to the web where they could view the longer piece and get a more in depth idea of what it is like to become a “Big”. This is a strategy we often use with Brand Film content. TV spots become teasers that push people to longer form content that lives on the web.

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This film educates customers and partners about the i-port and is used online, in trade show environments, and for public relations outreach.

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