NetSpend Digital Direct – The Butler Bros | The Butler Bros

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NetSpend Digital Direct

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NetSpend wanted to create content that inspired their existing customer base to explore more of the benefits and features their prepaid cards offer. Deeper product engagement equals deeper loyalty. We designed and executed a video production and digital outreach strategy with great utility for the brand. The content we created has life beyond the web as well, finding a home on air and in stores. Below are some of the key assets from the online campaign:

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Netspend Spots

Real people testimonials + motion graphics = customer acquisition. We produced, directed, edited and finished these spots in house.

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Break Cancer. An integrated case study.

Some case studies take too many words to explain. Enjoy the moving pictures. A little more of the nitty gritty here.

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Southwest Airlines Brand Film Extensions

You may remember the post from the 40th anniversary brand film piece we created for Southwest Airlines. The following edits flow from that shoot. We leveraged the content to create a :30 TV spot and a web film that drives a Facebook contest.

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The Facebook contest film is after the jump. (more…)

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US Travel Association Print

peter is not a terrorist

The US Travel Association wants to see an aviation security system that isn’t a barrier to fluid business and personal travel. Our campaign helps people literally experience the brokenness of the current system which must treat every traveler as an equal threat. This causes long lines at security, awkward moments when you wear your stinky shoes, and uncomfortable pat downs. By making it personal we hope to drive direct response and send a message to the Hill.

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Jason’s Deli :30 TV

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We lifted this :30 out of 32 hours of footage captured for the Brand Film.

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Jason’s Deli :60 Radio

Ear worm for a “free cup of soup”.

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High Fashion Home Print

High Fashion Home is four stories of home furnishings mashed up with 15,000 bolts of fabric. Our print, direct mail and in-store design pieces prepare people for their audience with this bricks and mortar muse.

The furniture alphabet campaign was strategically dead-on for showcasing a diversity of furniture design. Execution was a beast. Every shot is an actual piece of furniture from the inventory of High Fashion Home. And every shot is practical. This was no photoshop affair. Props to Stephanie Chan (then intern, who had the idea), Cody Haltom, Adam Mendez, and photographer Adam Voorhes for bringing the idea to life one piece at a time.

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BIG BROTHERS BIG SISTERS :30 TV

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This :30 spot is a cut down from the larger “day in the life” film. We used this spot to push people to the web where they could view the longer piece and get a more in depth idea of what it is like to become a “Big”. This is a strategy we often use with Brand Film content. TV spots become teasers that push people to longer form content that lives on the web.

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i-port Testimonials :60 TV

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This film educates customers and partners about the i-port and is used online, in trade show environments, and for public relations outreach. (more…)

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