St. Stephens School Brand Film – The Butler Bros | The Butler Bros

Expertise

St. Stephens School Brand Film


This short film serves as a brand handshake for families that are considering enrolling their children in St. Stephens Episcopal School. As such it is used primarily by the admissions office for recruitment purposes. Additionally the film is designed to connect current faculty, staff, students and alumni to the values and vision of their school. In this way the film also performs as a culture and development piece. Lastly the footage gathered will be used to create shorter strategic pieces for the ongoing tactical communication needs of the school.

For more about how this film was produced and the strategic framework we employed to drive key messages into a documentary style product please contact bridget(at)thebutlerbros(dot)com

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MenthLab Detroit

“Can mint-green baseball caps, dodgeballs stenciled with the number “1200,” and a whist tournament dissuade kids from smoking? According to a renegade team of designers and community leaders, the answer is yes.” —Check out the full Fast Company piece.

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NetSpend Digital Direct

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NetSpend wanted to create content that inspired their existing customer base to explore more of the benefits and features their prepaid cards offer. Deeper product engagement equals deeper loyalty. We designed and executed a video production and digital outreach strategy with great utility for the brand. The content we created has life beyond the web as well, finding a home on air and in stores. Below are some of the key assets from the online campaign:

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ACM Lab

Austin Children’s Museum, articulating an evolution. Driving the new vision of the museum into creative deliverables that signal the organizational shift – from identity to events and points unimagined. This lab was co-designed and produced with our partners from NOMAD.

PARTNERS
Austin Children’s Museum Staff & Board
NOMAD / COMMON  Mark Eckhardt & Richard Demato III
Stiles Design  Brett Stiles
Spot Inquiry  Alexis Sanford
Coloring Book Studio  Vincent Calderon
Bold Muse Creative  Stacy Weitzner

 

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24 Hours of Reality



We produced a short film for The Climate Reality Project that focuses on the record breaking heat, drought and outbreak of wildfires in Texas this year. Special thanks to our co-producer Andrew Shapter, collaborators Forrest Wilder, David Hamburger, and Ron Pippen and our own Travis Wurges for helping us add the voice of Texas to this global issue.

Don’t let the truth of climate change be denied in our country any longer.

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#instaBros

Thanks to FeedMagnet for making the Instagram feed on our site a reality. Remember to tag your Instagrams with #instaBros for your chance to win a Butler Bros tee. Super talented photog Randal Ford is going to help us judge all of the September entries and pick one winner. Will do a blog post featuring the winning shot.

In other collaborative news… we are building innovation labs to help the Austin Children’s Museum and Legacy Foundation make engagement and (more…)

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Take Shelter Poster

We co-created this poster (click image to enlarge) with Jeff Nichols and Sony Pictures Classics for his second feature, Take Shelter.


“The image featured…might be simple,
it nonetheless denotes some powerful
and poignant features which might take
audience by surprise.”

Online Movie Hut

“This poster has a perfectly eerie feeling
to it that captures the film’s tone…It’s a
great indie poster design, eye-catching
yet still inspired by the film itself.”

FirstShowing.net


Here’s the trailer. Go see the movie in October.

 

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Netspend Spots

Real people testimonials + motion graphics = customer acquisition. We produced, directed, edited and finished these spots in house.

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LBJ School of Public Affairs

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The LBJ School of Public Affairs, a graduate component of The University of Texas at Austin, has built a proud tradition of training students for REAL CAREERS in public service; finding innovative solutions to REAL WORLD problems.

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Break Cancer. An integrated case study.

Some case studies take too many words to explain. Enjoy the moving pictures. A little more of the nitty gritty here.

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