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	<title>The Butler Bros &#187; Sweet Leaf Brand Development &#8211; The Butler Bros</title>
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	<description>Authenticity Is Our Territory.&#60;span&#62;℠&#60;/span&#62;</description>
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		<title>Sweet Leaf Brand Development</title>
		<link>http://www.thebutlerbros.com/brands/sweet-leaf-tea/</link>
		<comments>http://www.thebutlerbros.com/brands/sweet-leaf-tea/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 20:23:08 +0000</pubDate>
		<dc:creator>Lindsay Braun</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Interactive & Social]]></category>
		<category><![CDATA[Sweet Leaf Tea]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Clayton Christopher]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[packaged goods]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[ready to drink tea]]></category>
		<category><![CDATA[trade]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://thethebutlerbros.comm/?p=914</guid>
		<description><![CDATA[We&#8217;ve helped Sweet Leaf Tea evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve helped <a href="http://www.sweetleaftea.com/" target="_blank">Sweet Leaf Tea</a> evolve their positioning, create a new web experience, produce broadcast work and nail down their graphic standards. Our work delivers their homemade flavor to a national audience.</p>
<p style="text-align: center;"><img src="http://thebutlerbros.com/wp-content/uploads/2009/07/SLT-HOME.jpg" alt="" width="511" height="340" /></p>

<a href='http://www.thebutlerbros.com/brands/sweet-leaf-tea/attachment/picture-16-3/' title='Packaging'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2007/06/Picture-16-150x150.png" class="attachment-thumbnail" alt="Packaging" title="Packaging" /></a>
<a href='http://www.thebutlerbros.com/brands/sweet-leaf-tea/attachment/picture-15-2/' title='Product Case Cling'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2007/06/Picture-15-150x150.png" class="attachment-thumbnail" alt="Product Case Cling" title="Product Case Cling" /></a>
<a href='http://www.thebutlerbros.com/brands/sweet-leaf-tea/attachment/picture-13-4/' title='Website'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2007/06/Picture-13-150x150.png" class="attachment-thumbnail" alt="Website" title="Website" /></a>
<a href='http://www.thebutlerbros.com/brands/sweet-leaf-tea/attachment/picture-12-3/' title='Granny&#039;s Hand Custom Designed Typeface'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2007/06/Picture-12-150x150.png" class="attachment-thumbnail" alt="Granny&#039;s Hand Custom Designed Typeface" title="Granny&#039;s Hand Custom Designed Typeface" /></a>
<a href='http://www.thebutlerbros.com/brands/sweet-leaf-tea/attachment/picture-11-3/' title='Brand Journal'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2007/06/Picture-11-150x150.png" class="attachment-thumbnail" alt="Brand Journal" title="Brand Journal" /></a>
<a href='http://www.thebutlerbros.com/brands/sweet-leaf-tea/attachment/img_7249-2/' title='Cooler Wrap'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2007/06/IMG_7249-150x150.jpg" class="attachment-thumbnail" alt="Cooler Wrap" title="Cooler Wrap" /></a>
<a href='http://www.thebutlerbros.com/brands/sweet-leaf-tea/attachment/img_7235-2/' title='Product Case Cling'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2007/06/IMG_7235-150x150.jpg" class="attachment-thumbnail" alt="Product Case Cling" title="Product Case Cling" /></a>
<a href='http://www.thebutlerbros.com/brands/sweet-leaf-tea/attachment/img_7227-2/' title='Sales Guide'><img width="150" height="150" src="http://www.thebutlerbros.com/wp-content/uploads/2007/06/IMG_7227-150x150.jpg" class="attachment-thumbnail" alt="Sales Guide" title="Sales Guide" /></a>

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		<title>Sweet Leaf Tea Brand Film</title>
		<link>http://www.thebutlerbros.com/brands/brand-film-2/</link>
		<comments>http://www.thebutlerbros.com/brands/brand-film-2/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 21:18:22 +0000</pubDate>
		<dc:creator>Lindsay Braun</dc:creator>
				<category><![CDATA[Brand Films]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Sweet Leaf Tea]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[Brand Film]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Clayton Christopher]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[packaged goods]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[ready to drink tea]]></category>
		<category><![CDATA[trade]]></category>

		<guid isPermaLink="false">http://thethebutlerbros.comm/?p=1328</guid>
		<description><![CDATA[Having trouble viewing this film? Please allow it to upload completely before playing. This short film tells the story of Sweet Leaf Tea, from their humble beginnings to their rapid growth. Built on great taste, word of mouth, aggressive sampling and event sponsorships Sweet Leaf Tea is poised to become a massive success. Brand leadership used [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thebutlerbros.com/brands/brand-film-2/"><em>Click here to view the embedded video.</em></a></p>
<p><em>Having trouble viewing this film? Please allow it to upload completely before playing.</em></p>
<p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.5em; margin-left: 0px; padding: 0px;">This short film tells the story of <a style="color: #666666; text-decoration: underline;" href="http://www.sweetleaftea.com/" target="_blank">Sweet Leaf Tea</a>, from their humble beginnings to their rapid growth. Built on great taste, word of mouth, aggressive sampling and event sponsorships Sweet Leaf Tea is poised to become a massive success. Brand leadership used this film to close key vendor relationships, secure funding and indoctrinate their ever growing army of fans and employees.</p>
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		<title>Sweet Leaf :30 Radio</title>
		<link>http://www.thebutlerbros.com/expertise/advertising/sweet-leaf-tea-radio/</link>
		<comments>http://www.thebutlerbros.com/expertise/advertising/sweet-leaf-tea-radio/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 15:44:49 +0000</pubDate>
		<dc:creator>Lindsay Braun</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Sweet Leaf Tea]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Clayton Christopher]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Matt the Electrician]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[packaged goods]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[ready to drink tea]]></category>
		<category><![CDATA[trade]]></category>

		<guid isPermaLink="false">http://thethebutlerbros.comm/?p=1676</guid>
		<description><![CDATA[Matt The Electrician made our lyrics work in a :30. Genius performance.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.matttheelectrician.com/" target="_blank">Matt The Electrician</a> made our lyrics work in a :30. Genius performance.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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