The Butler Bros » NetSpend Digital Direct – The Butler Bros http://www.thebutlerbros.com Authenticity Is Our Territory.<span>℠</span> Mon, 06 Feb 2012 19:55:28 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 NetSpend Digital Direct http://www.thebutlerbros.com/expertise/interactiveandsocial/netspend-digital-direct/ http://www.thebutlerbros.com/expertise/interactiveandsocial/netspend-digital-direct/#comments Thu, 15 Dec 2011 22:08:31 +0000 Adam Butler http://www.thebutlerbros.com/?p=5966

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NetSpend wanted to create content that inspired their existing customer base to explore more of the benefits and features their prepaid cards offer. Deeper product engagement equals deeper loyalty. We designed and executed a video production and digital outreach strategy with great utility for the brand. The content we created has life beyond the web as well, finding a home on air and in stores. Below are some of the key assets from the online campaign:

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