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We created the Break Cancer brand for the LIVESTRONG Young Adult Alliance. Simply put it’s a record setting bonanza for young adult cancer awareness. Take a tour of some of the assets we designed and more importantly watch some of the amazing records that have been set. The campaign is still picking up steam so feel free to participate by following us on Twitter or setting your own record. Special thanks for our partners URDB.org in creating this project.

Check out a few records:

Most Men to Give Themselves a Testicular Exam at Once

Largest Group To Shave Their Heads In Solidarity With People Battling Cancer

Longest Standing Ovation For Cancer Survivors

And this massive one at the Texas OU game:

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Buzz Off Cancer took place on LIVESTRONG Day 2010. Thirty five people took to the chairs at Birds Barbershop and had their hair buzzed off, setting a world record for “Most people to get a buzz in solidarity with young adult cancer survivors” in the process. This event officially kicked off the Break Cancer campaign for the LIVESTRONG Young Adult Alliance. Partnering with The Universal Records Database we will engage the 165 member organizations of the alliance to drive a record setting bonanza that spreads awareness, action and fundraising for the young adult cancer issue. So quit reading the internets. Go set a record and break some cancer.

Big thanks to Birds and their stylists, Lone Star Beer, and Cody Hamilton for the photo doc brilliance. The Towne Dandies for the music, and finally a big bros shout out to Travis Wurges for the great vid documenting the event.

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This is a 3-D interactive ‘mission’ booth for LIVESTRONG. It illustrates the survivor care and advocacy activities of the foundation. Motion graphics play on flat panel displays which are integrated into the structure of the booth which communicates the ways in which people can join the fight or receive help from the foundation.

People are invited to use a number of custom stamps to create their own piece of ’cause art’ which they can hang on a series of strings that span between the two end caps of the booth. It is both an education and invitation for people who experience it and continues to be a very moving and invigorating experience for participants.

Now everyone can feel the fabric of the LIVESTRONG as it rolls into town for an event.