This year 10/2 is LIVESTRONG Day. It’s the day Lance was diagnosed with cancer 13 years ago. Arguably it’s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring – hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVESTRONG message. This manifests in awareness and funds raised, grants given, and ultimately progress. (more…)
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We designed a 3-D interactive ‘mission’ booth for LIVESTRONG. It illustrates the survivor care and advocacy activities of the foundation. Motion graphics play on flat panel displays which are integrated into the structure of the booth which communicate
LIVESTRONG is a highly active, complex foundation that serves a multitude of roles in the cancer community. They need modular solutions to create efficiencies and produce results – especially in moments when they come face-to-face with individuals they can create a lasting impression with. Enter the multi-panel modular display we designed for them. Coming to a convention center near you. Photography of the wristband was taken by Adam Voorhes and the other shots come from Elizabeth Kreutz.
When asked to redesign the LIVESTRONG merchandise trailer one of our initial thoughts was to feature the merch itself. Two reasons why – 1. Nike designed an attractive line of threads that should be celebrated 2. Adam Voorhes, our photog friend, was experimenting with a new macro lens. We loved the results he was getting.
Now everyone can feel the fabric of the LIVESTRONG as it rolls into town for an event.
The Lance Armstrong Foundation has expanded its mission in the cancer fight. The UNITE campaign fuels grassroots efforts, via recruitment of the LIVESTRONG Army, and calls for unity amongst the tens of millions of Americans affected by cancer. It’s time to make fighting cancer a national priority.
