“Can mint-green baseball caps, dodgeballs stenciled with the number “1200,” and a whist tournament dissuade kids from smoking? According to a renegade team of designers and community leaders, the answer is yes.” —Check out the full Fast Company piece.

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TReND is the Tobacco Research Network on Disparities. As the film illuminates tobacco control policy is not a one size fits all proposition. Far too frequently low-SES and minority populations in the United States aren’t being seen, heard or helped in the fight to control tobacco use. There is disproportionate suffering and death as a result.

Last year we produced a short film for the TReND program. We edited down the film into a hard hitting web release short.  Thanks to Andrea Perry for letting us use her track Fastbox on this web release. See the full length film after the jump.

Click here to view the embedded video.

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A partnership of the National Cancer Institute and Legacy, TReND became a model of team science, housing a group of interdisciplinary researchers from public and private institutions. This longer film served as a capstone piece for TReND’s final conference and a call to action for and into their dissemination tool tobaccodisparities.org

Big thanks to StaticWest for music and StuckOnOn for sound sweetening and color correction.

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Legacy exists to ensure longer healthier lives for Americans through outreach that prevents youth from becoming smokers and programs that enable and empower adults to quit smoking. Their effectiveness is legendary.

This film shares the scope of Legacy’s work and the stakes of their success. It will be used to connect with partner organizations to inspire them to help further development of Legacy’s existing activities and perhaps even innovate their own. Legacy is open for partnership.

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In 2006, GSD&M asked us to produce what amounted to a video annual report. We created the concept of a stop motion animated book. Then we executive produced and creative directed writer/director Jeff Nichols, Shiny Object, and Randal Ford to bring it all to life. The resulting piece takes a pile of disparate elements and weaves a compelling narrative about the scope of the tobacco control issue and the Legacy Foundation‘s effective movements therein.

The piece was used to communicate with key stakeholders of the Legacy Foundation.