“Can mint-green baseball caps, dodgeballs stenciled with the number “1200,” and a whist tournament dissuade kids from smoking? According to a renegade team of designers and community leaders, the answer is yes.” —Check out the full Fast Company piece.
Legacy
TReND Brand Film
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TReND is the Tobacco Research Network on Disparities. As the film illuminates tobacco control policy is not a one size fits all proposition. Far too frequently low-SES and minority populations in the United States aren’t being seen, heard or helped in the fight to control tobacco use. There is disproportionate suffering and death as a result.
Last year we produced a short film for the TReND program. We edited down the film into a hard hitting web release short. Thanks to Andrea Perry for letting us use her track Fastbox on this web release. See the full length film after the jump. (more…)
Legacy Brand Film
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Legacy exists to ensure longer healthier lives for Americans through outreach that prevents youth from becoming smokers and programs that enable and empower adults to quit smoking. Their effectiveness is legendary. (more…)
Legacy Video Annual Report
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In 2006, GSD&M asked us to produce what amounted to a video annual report. We created the concept of a stop motion animated book. Then we executive produced and creative directed writer/director Jeff Nichols, Shiny Object, and Randal Ford to bring it all to life. The resulting piece takes a pile of disparate elements and weaves a compelling narrative about the scope of the tobacco control issue and the Legacy Foundation‘s effective movements therein.
The piece was used to communicate with key stakeholders of the Legacy Foundation.





