Legacy
Friday, June 11th, 2010
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Legacy exists to ensure longer healthier lives for Americans through outreach that prevents youth from becoming smokers and programs that enable and empower adults to quit smoking. Their effectiveness is legendary. (more…)
Tags: Bill Novelli, Brand Film, branded content, cause marketing, cessation, Cheryl Healton, ex, film, Legacy, partnership marketing, public relations, smoking, truth, video
Posted in Brand Films, Featured, Legacy, Strategy | No Comments »
Monday, November 16th, 2009
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Legacy’s
EX program helps people re-learn life without cigarettes. It’s a novel and proven approach to helping people quit and live to tell. This film exists to tell the story of EX and connect Legacy with partners that can enlarge this mission.
(more…)
Tags: Adam Stone, addiction, Beth Perkins, Bill Novelli, Brand Film, Cheryl Healton, David Wingo, development, EX Program, Jeff Nichols, Legacy Foundation, marketing, public health, public relations, smoking, smoking cessation, Stuck On On
Posted in Brand Films, Legacy | 1 Comment »
Tuesday, April 4th, 2006
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In 2006 GSD&M asked us to produce what amounted to a video annual report. We created the concept of a stop motion animated book. Then we executive produced and creative directed writer/director Jeff Nichols, Shiny Object and Randal Ford to bring it all to life. The resulting piece takes a pile of disparate elements and weaves a compelling narrative about the scope of the tobacco control issue and the Legacy Foundation‘s effective movements therein.
The piece was used to communicate with key stakeholders of the Legacy Foundation.
Tags: Brand Film, branding, cause marketing, GSD&M, Jeff Nichols, Legacy Foundation, marketing, motion graphics, public relations, Randal Ford, Shiny Object, tobacco control
Posted in Brand Films, Brands, Legacy | No Comments »
