Having trouble viewing this film? Please allow it to upload completely before playing.

We lifted this :30 out of 32 hours of footage captured for the Brand Film.

Having trouble viewing this film? Please allow it to upload completely before playing.

Founded in 1976 Jason’s Deli is family owned company that currently operates in 25 states with 215 locations. This film articulates the story of the brand. From its humble beginnings in Beaumont, Texas to its growth across the nation. This is the tale of a company that consistently takes the road less travelled in service of people. Sound lofty? Watch the film and see for yourself.

Want to give credit to our collaborator and director / camera / editor Keith Maitland for bringing his intensity and documentary prowess to this process. Tod Campbell for his contribution as a DP at the bulk of our locations. Ben Powell for his jack of all trades impact along the way. To Julian Londono for being more than an assistant editor. To David S Gardner for prepping the edit with the precision of a librarian. David Hamburger for the pitch perfect score. Joe Malina for the color correction. And finally Alison, Parke and Lyman at Stuck On On for helping us finish it all with style.

Click here to view the embedded video.

Having trouble viewing this film? Please allow it to upload completely before playing.

Shot on location in Austin with the co-founder of Jason’s Deli, Rusty Coco. We created this piece to amplify Jason’s PR efforts around their new kids menu which reduced saturated fat, sodium, and calories while adding organics. Additionally all of their food is high fructose corn syrup free, MSG free, and artificial trans fat free. This is an ideal example of our Brand Film content. The ingredients are – a company that is behaving in a very progressive way, the real people that their actions impact and our crew. No actors. Everyone is “playing” themselves and being given the freedom to communicate in their own words. This is where brand communications meet the documentary ethos. We are experts at channeling this interaction.

Jason’s Deli is a thought and action leader in the restaurant chain space. We are honored to help fuel their growth via our services.

Having trouble viewing this film? Please allow it to upload completely before playing.

Jason’s Deli is the first restaurant chain in America to pull off a very healthy hat trick: No MSG, no artificial trans fat and no High Fructose Corn Syrup. The viral announcement video we produced to amplify their PR efforts features Rusty Coco, co-owner and Executive Vice President. It helped Jason’s announcement get picked up in The USA Today, The Washington Post, and countless blogs. Congrats to Jason’s for well deserved coverage on a ground breaking initiative.