The furniture alphabet campaign was strategically dead-on for showcasing a diversity of furniture design. Execution was a beast. Every shot is an actual piece of furniture from the inventory of High Fashion Home. And every shot is practical. This was no photoshop affair. Props to Stephanie Chan (then intern, who had the idea), Cody Haltom, Adam Mendez, and photographer Adam Voorhes for bringing the idea to life one piece at a time.