Austin Business Journal Profile
Friday, May 6th, 2011 Read MoreWe’re all @BBros!
Thursday, March 31st, 2011We were early adopters of Twitter. As such we all had our own random screen names. Well we’ve decided to tweet as a unified force. Here we are:
No need to re-follow if you are already following, just make note of the new handles! Now is your chance to follow the whole team with a couple of clicks. Hint: click our pictures!
Breaking Cancer with a 20′ Jib and 1080p HD
Thursday, March 31st, 2011Each year, 77,000 Young adults aged 15 to 40 are diagnosed with cancer; that sucks. It’s actually the only group whose survival rates haven’t increased since 1975; that sucks even more! So, in the midst of SXSW 2011, one of our clients, the LIVESTRONG Young Adult Alliance, hosted several hundred people for a Break Cancer world record breaking party. Here’s a recap of all the fun and intense record setting! Read More…
Good Clean Fun at Bring Your Own Chair 6
Wednesday, March 30th, 2011Mother Nature whipped up a perfect spring day for our 6th Annual Bring Your Own Chair family-friendly music event during SXSW.
Eager to return the favor and do our part to keep Austin green, we once again partnered with Wandering River Recycling. At this year’s event, they collected 455 pounds of stuff and recycled 88% of it. Nice.
Let’s break it down for the number crunchers:
Recyclable material
400 lbs = 3 full carts = 1.5 cubic yards
= 88% by weight = 83% by volume
= making Mother Nature proud
Trash
55lbs = about 5 bags = .3 cubic yards
= 12% by weight = 17% by volume
= not too bad
Last year, they recycled about 87% of the 300 pounds collected.
For party pics, visit our Facebook page. Big thanks to our partner Shiny Object and all our event sponsors.
Graduating into transformation.
Thursday, March 10th, 2011A great post from Leigh Muzslay Browne a Butler Bros collaborator. She’s a copywriter finishing her graduate degree at The University of Texas at Austin.
This is the best, most exciting time to get into the ad business.
That’s what I keep hearing at least. And, since I’m about to graduate and start agency life, it’s what I choose to believe.
Sitting at the Transformation 2011 conference on Tuesday, it was both refreshing and scary as hell to hear agency heads say that only 20% to 45% of their work was great. (For those who weren’t there, when asked how much of their agency’s work in the last year was great, Gotham chairman-CEO Peter McGuinness said 45%, Claudia Batten of Victors & Spoils said 30%, GSD&M president-CEO Duff Stewart said 20% to 25%, and DraftFCB chairman Howard Draft said 20%.)
I was struck by how big the challenges are and how similar they feel to the ones I thought I’d ditched when I left journalism, another industry trying desperately to transform itself. Much like agencies, newspapers struggle with a declining economy and rapidly changing technology. Many cut back on groundbreaking but labor-intensive projects in favor of churning out more average work as cheaply as possibly because that’s what they thought they had to do to survive. And it stopped being fun.
Jeffrey Cole, director of the Center for the Digital Future at USC, said Tuesday that he thinks paper newspapers will disappear within five years (troubling considering they haven’t figured out how to make money online). But I have no doubt that advertising agencies will be around and stronger than ever.
But how do we get there from here?
I don’t have the answers. (If I did I probably wouldn’t post them for free.) I don’t run an agency. Hell, I haven’t even finished ad school yet. But it’s the people in my shoes who are going to have to “invent the future” as moderator extraordinaire Cindy Gallop advised. (She’s the former head of Bartle Bogle Hegarty, New York, founder of startup IfWeRanTheWorld, and the one who suggested panelists get into fistfights if so inclined.)
So, here’s what I took from the conference and what I think we need to keep in mind as we get to the exciting work of inventing tomorrow. Read More…
Getting vulnerable at TEDxAustin
Monday, February 21st, 2011This past weekend I attended the TEDxAustin conference. I want to share what the whole day collided to provide for me. The theme that emerged and united the best of what I heard: Vulnerability.
To be open to learning we must, in some ways, make ourselves “liable to succumb, as to persuasion”. In this way I began the day desirous more for a learning experience than wanting to have my own world view neatly reinforced. Is this not a vulnerable approach? But it is in the context of another denotation of the word vulnerability, one provided in relation to the game Bridge, that I find the true hope with which I approached the day ,”in a position to receive greater penalties or bonuses”. Who doesn’t want a bonus?
Here are the quotes that spooled up vulnerability for me in hopeful new ways: (includes some gentle paraphrasing)
- “Any one stakeholder with primacy can cause system failure.” Sunny Vanderbeck, Satori Capital, describing why old capitalism has broken fundamentals.
- “GDP…measures everything except that which makes life worthwhile.” David Cameron, via video archive, quoting RFK.
- “Sixteen percent of U.S. GDP goes to managing disease.” Robyn OBrien, illuminating the opportunity for America to clean up our food system and begin healing our nations economy simultaneously.
- “Run your life with JOY!” Gilbert Tuhabonye, recounting his sprint from tribal genocide in Burundi and invoking the power God gave him to forgive and run joyfully through his life.
- “We’ve only had three payment advances in the last 5,000 years: barter to coins, coins to paper, and paper to plastic.” Osama Bedier, eBay/PayPal, on mobile and e-payments and their power to restructure global commerce.
- “Language and culture are the software of the 21st century. While English may be the dominant language of business, service and sales happen in the local language.” Sylvia Acevado, CEO of communiCard on the ‘wave of opportunity’ Texas has in relation to its explosive population growth and the need to incorporate bilingual education for students in Texas.
- “What energy experts from a variety of backgrounds told us is – we are going to have to use all of the sources of energy we have now just to give us time to innovate to larger solutions we’ll need later.” Gregory Kallenberg, Director “Haynesville”, on the need to come to “rational middle” on energy policy and pursuit.
- “I got on the ground and photographed up at her, the light on her face, showing her strength, grace and beauty in spite of her circumstances.” Esther Havens, humanitarian photographer, on the process of humbling herself to her subjects in service of conveying their strength to draw philanthropists in without pity.
- “Don’t measure me by my tax bracket because I make poets, dammit!” Joaquin Zihuatenejo, Poet and high school teacher. Everything he said was profound to me. Wait until they post his talk on the TEDxAustin site. Could become legendary.
- “May your greatest longing be met by your greatest gift.” Flint Sparks, Zen Psychotherapist, breaking it down with Zen calm and circular brilliance.
- “Let ourselves be seen. Love without guarantees.” Brene Brown, Researcher Storyteller, via video archive but she brought it all together for me. As she says at the end of her talk she always wants to put a “bow” on things. She did. Her entire speech was really about, you guessed it – vulnerability.
We are all connected. And these days our greatest advances and greatest foibles only prove to us how connected we are. We are indeed more vulnerable than we would like to imagine. But there is opportunity in acknowledging our vulnerability, joining it in service of solutions that promote true prosperity for human and environmental stakeholders. And while that may seem like a pollyanna statement, I am feeling more confident that it’s the only basis for 21st century innovation. At worst it’s an honest starting place.
Thanks to the TEDxAustin team for serving this all up with grace.
For everyone reading the post, especially those who attended, please share your thoughts about what you took from the day by clicking the post title to submit a comment.
What Car Sharing Makes You Consider
Tuesday, January 4th, 2011Austin is a pilot city for Daimler AG’s Car2Go car sharing program. They basically dropped a fleet of 200 Smart ForTwo cars on the city with a very smart reservation system powering the whole operation. I won’t go into details, but you can with help from this great little article by Kate X Messer.
Having recently sold a vehicle, I saw this Smart invasion as an opportunity to become a one car family again. My biking to work works on most days, the commute is only five miles one way. But what of early morning meetings where you need to show up dressed in more than lycra? The Car2Go program held out the promise of closing this gap. The buses in Austin simply don’t cut it. So this was my personal intermodal opportunity to seize. I signed up.
Now Car2Go isn’t cheap to use. But you have to hold it up against the real monthly cost of owning a vehicle. which is more than you think when you consider – your payment, annual registration, inspection, insurance, gas, maintenance, and time spent overseeing maintenance. This says nothing of environmental costs which vary depending on what you drive or how you get around. So when you do some accounting, the cost per minute model that Car2Go uses is put in it’s proper context.
And that’s really what this method of transport forces us to do – consider. Consider where we are going, when and why. Consider each trip. Consider the costs. I love this side effect. The forced consciousness. Riding a bike is much easier by comparison. But we do have to reconsider the whole matrix of how we get around and we all know it. So what are we willing to do as individuals, companies, and municipalities to drive efficiency up and environmental costs down? How grand will our vision be? The ideas can come from anywhere, and they need to.
Breaking Cancer
Thursday, December 23rd, 2010
We slugged it out with cancer this year – personally and professionally.
As many readers of this blog know cancer took the Butler Bros dad this year. The end of a three year fight.
The Half Full Triathlon was a big success in its first year and has the team at the Ulman Cancer Fund thinking  bigger about the impact they can have in young adult cancer world and beyond.
We fought alongside LIVESTRONG this year as well. From participating in LIVESTRONG Challenge events as fundraisers to designing brand presos and consulting on strategic partner alignment. The highlight though was developing the BREAK CANCER campaign. One awareness raising campaign uniting the 170 member orgs of the Young Adult Alliance via world records with a cancer theme. Partnering with URDB we created a web platform that runs on user generated content and social network sharing. We are very pleased with the launch and look forward to driving it hard in 2011 beginning with a big splash during March at a certain interactive conference. We invite you to set your own BREAK CANCER record with your family during the holidays.
You can learn more about the BREAK CANCER campaign by taking a free online subscription to the LIVESTRONG Quarterly.
Live like Ed.
Friday, October 29th, 2010
This perfect Fall weather begged me to walk the neighborhood today. I ended up in Ed Schaefer‘s guitar shop. I was blown away by what I found.
Austin is place with authenticity to spare. It’s what we at The Butler Bros search for every day. When we stumble on such a rich vein, it’s always fun. Ed is a humble and talented craftsman. He doesn’t love his work; he is his work. He is obviously patient and meticulous and his reward is creating fine guitars for some of the best jazz guitarists in the world, or anyone else who wants one. He says each one is like a child, unique, with it’s own character and tone of voice. What would the world look like if we were all craftsman?
Here’s a bit of Ed’s story:
Throughout my playing career I always wanted a fine archtop, but could never afford one. My interest in building archtops thus began! I view the archtop guitar as a pianist would view a Steinway. I believe any style of music can be performed on an archtop guitar, however, tradition tells us that most of them are played by jazz players. Being from Texas, I have focused on another group of players, the western swing players. Every detail from nut width to choice of wood involves the customer’s input. I welcome visitors to my shop anytime so if you are in the area please give me a call and come by for a visit!
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