High Fashion Home is four stories of home furnishings mashed up with 15,000 bolts of fabric. Our print, direct mail and in-store design pieces prepare people for their audience with this bricks and mortar muse.
The furniture alphabet campaign was strategically dead-on for showcasing a diversity of furniture design. Execution was a beast. Every shot is an actual piece of furniture from the inventory of High Fashion Home. And every shot is practical. This was no photoshop affair. Props to Stephanie Chan (then intern, who had the idea), Cody Haltom, Adam Mendez, and photographer Adam Voorhes for bringing the idea to life one piece at a time.