This year 10/2 is LIVESTRONG Day. It’s the day Lance was diagnosed with cancer 13 years ago. Arguably it’s also the day the game changed in the cancer fight, when a new spirit of competitiveness and restlessness entered the ring – hell bent on winning. Through the work of Lance and his fast foundation tens of millions of people have been infected with the LIVESTRONG message. This manifests in awareness and funds raised, grants given, and ultimately progress.
The campaign look we created for this years LIVESTRONG Day embodies the grassroots nature of LIVESTRONG. It’s something to interpret as a talisman in your own fight. Each illustration plays on themes of hope and determination. Many phrases are taken from the foundations remarkable manifesto. It’s all about cancer to be sure. But it’s really about life. The exuberance of it. Share yours with the world this year. It’s gone global.
Special thanks to Brett Stiles for his inspired illustrations.
