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In 2006, GSD&M asked us to produce what amounted to a video annual report. We created the concept of a stop motion animated book. Then we executive produced and creative directed writer/director Jeff Nichols, Shiny Object, and Randal Ford to bring it all to life. The resulting piece takes a pile of disparate elements and weaves a compelling narrative about the scope of the tobacco control issue and the Legacy Foundation‘s effective movements therein.
The piece was used to communicate with key stakeholders of the Legacy Foundation.