Send people on wild goose chases, drop mp3′s in bathrooms with unreleased tracks ending with secret messages encoded into cricket sounds (only to be deciphered through a spectrograph!), and the game is on. Beautiful. The game of immersion marketing. Alternative Reality Games, or ARGs for short.
This article, sent around the office with a wily smile of an excited Marty Butler, gave goosebumps, and a glance at where we (as advertisers) can take the level of interactivity; planting clues, and creating a treasure map of secret mazes, websites, and codes for the consumer to follow, excitedly! They become an integrated player, hungry for clues,
Trent Reznor? Nice work. It’s brilliant. And. It’s the future.
Pingback: Butler Bros. » Stories Told. Games Played.