Very psyched to be attending LOHAS Forum in Boulder CO at the end of this week. I will blog this event some, tweet it more. Look for #LOHASForum if you want to follow along in the twitterverse.
So what the heck is a LOHAS?
Lifestyles of Health and Sustainability (LOHAS) describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market represent a sizable group in this country. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers. This is based on surveys of the U.S. adult population estimated at 215 million.
What’s the forum all about?
LOHAS offers a rare opportunity for both business owners and consumers to meet with the decision makers from many large companies, including Coca Cola, Petco, eBay, and the CEO of Ecover, and for those larger businesses, who may not know how to navigate the rapidly changing market, to learn from smaller ones who are making it work. It is also a place to find out about new trends and approaches to engage conscious consumers, who pay close attention to more sustainable and ethical ways of doing things.
This trip also gives me the opportunity to connect with Alex Bogusky and Robyn O’Brien prior to their scheduled talk, “Phood and Kids” where they will be joined by Chef Ann Cooper the “Renegade Lunch Lady”. I fully expect to be very inspired by the cross pollination of idea people, world changers and ‘do the right thingers’. So many of our passions as a company overlap here – cause marketing, food truthing, holistic thinking about work and life. I hope I can put some energy back on the passion grid because I know I will be pulling plenty off.