Dermalogica is a skin care system fueled by a results driven philosophy. While there is certainly science in the DNA of the brand there is also a passion for peoples wellness that’s fueled by founder Jane Wurwand:
“We are not part of the beauty business,” she says. “Skin care is not about beauty, nor is it about pampering, luxury or glamour. Taking care of your skin is like taking care of your teeth. It is a health necessity! And yes, you will look better as a result of doing it. But that’s secondary. You take care of your health as part of overall wellness and well-being, and as part of your responsibility and good stewardship of yourself.”
The print campaign we are developing with Lars Frazer for the brand nails the transformative moment between a person, the product, and the skin therapist applying it. A moment in which there is both an experience of results and a feeling of balance restored amidst the hustle and bustle of the world. The physical and the metaphysical colliding. Jane wouldn’t have it any other way. Stay tuned for the work…