We began producing Brand Films in 2002 on a project for Rudy’s BBQ. That work is still on our site. It was raw and real. It worked. Drove sales increases and, I think, still holds up seven years later. Rudy’s still runs it.
We didn’t know we were making “brand films” then. We were collapsing the strategic planning discipline with the creative development discipline out of necessity. We had just formed our shop and the budgets were small. It was just Marty and I, a Canon GL2, a 35mm still camera, going crazy on a road trip. We put the money into original music and post. In the end, we discovered a method of working that is very hands on and frankly we’ve never walked away from. We just gave it a name – Brand Film.
So what is a Brand Film?
It’s a strategic, stylized documentary about your brand. The story is authentic and compelling because you, your product and or service is authentic and compelling. You do your part. The film does its part. Your narrative already exists. The emotion is there. It is all waiting to be captured by us in high definition. We use our deep understanding of messaging to outline the films potential plot, cast real people and draft the questions we will ask the cast. We scout the locations. Then it’s the discipline of production and the skill of film making. In the end, you receive much more than a strategic 3-5 minute film that deftly communications your value to the world. You also have content that can live:
- Online (your home site, promotional micro-sites, blogs, podcasts, e-mail, social networking sites, affiliate sites)
- On air (TV spot, infomercial base content, radio spot from audio, press outreach, EPK, and b-roll for news media)
- On the road (sales kits, investor relations materials, trade show presence)
Today we are an ad agency and production company under one roof. We’ve refined our process. We added partners across the production spectrum. Our Brand Films benefit greatly from the world class film talent Austin hosts.
We would love to hear your thoughts and feedback on what we are producing. We have a LinkedIn group for this express purpose. We believe that now, more than ever, Brand Films are a brilliant marketing investment. Please challenge or support this notion with your experience…
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