Bogusky knows what its like to run your own shop. Vacillating between running your own business and building other peoples businesses and having a life is a trick. One we wouldn’t trade for anything in the world frankly. Alex gives both praise and promotion to the small agency ethos in the Ad Age piece. At a time when everyone could use a boost we say, “thanks Alex” and “listen up CMO’s”. To cut to the quick – would you rather have entrepreneurs working for you or employees of a large public company?
When we founded Butler Bros in 2002 we did so in large measure to work directly with business owners. To truly co-create their businesses, not just their communications. Year after year that’s what we get closer to doing. And we do it for more inspiring people with more important missions every year as well. And that just kicks ass. It creates the energy we need to be creative. And it fuels our deep need to help the good guys win.
This weekend illustrates the point:
- Friday night we had dinner with John Mackey and talked about the health and well being of Americans. Our non-blood brother Rip Esselstyn, author of the Engine 2 Diet, and venture partner arranged the invite. Mackey assembled a group of word changers. Inspiring conversation.
- Saturday morning we got an email from Jason’s Deli thanking us for helping them get into the New York Times with a piece we created touting their ban on High Fructose Corn Syrup. Inspiring result.
- Sunday evening I get a Google Alert on the crackberry. It’s Bogusky splashing our names in Ad Age. Inspiring encouragement.
One thing that all entrepreneurs have in common are the days when we wonder if the dreams will ever coalesce into reality. We are too forgetful of the evidence that we are on the right path. Well tonight we are believing it. It’s been a nice 72 hour stretch.
Tomorrow is Monday. And as my friend Maura Donelson says, “TGIM”.